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diamonds do good
rebrand/ logo/branding/advertising

A global non-profit organization with an ethical agenda, Diamonds Do Good has the full support of the natural diamond industry. Their mission is as clear as it is admirable: to nurture and advance programs that develop and empower people in natural diamond communities. Through both direct action and various fundraising efforts, this non-profit has provided impoverished youth with educational resources, scholarships, and even entrepreneurial skills. The positive impact has been palpable and we’re just getting started. 

 

Navigating the diamond industry is no easy task, but with our help, Diamonds Do Good (formerly the Diamond Empowerment Fund) has kept miraculous pace. We assisted them in the wake of an entire branding overhaul, helping them gear up for special events. That involved rebranding the logo two times, whipping up ad prints, and creating new business cards, brand guides, invitations, signage, and rubber bracelets. The gala Diamonds in the Sky Las Vegas raised over $1M to benefit diamond communities worldwide. We were also on-site during events to ensure a smooth production. Our co-authored taglines evolved accordingly and now sit at the very center of an industry-wide movement. 

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