our mission is to catalyze your brand
to go beyond
WE ENVISION A FUTURE WHERE ALL BUSINESSES
CONSCIOUSLY BENEFIT HUMANITY
As a business you have the ultimate ability to create for the better - this can impact your triple bottom line as well as create a social movement.
Let's boost your brand's wattage.
Mythology is the practice of passing on relevance through personification to help understand psychological, cultural, and societal truths. Perseus was a legendary Greek war hero best known for defeating the snake-haired enemy Medusa. Perseus draws upon the ancient art of mythology and story telling.
The way we see it, this IS branding.
We dig deep into cultures to find the specificity that resonates and is most valuable today, refocus the insights, then differentiate from competition. Let's work together to tell your story as vibrantly and as passionately as you feel it. Our BRAND MYTHODOLOGY process will lay out a roadmap to get from here to there.
branding
This process is for both internal and external business communication. It's imperative to energize your association and end consumers with the proper messaging and visual representation so they can in turn be as passionate about what you stand for as you are. Culture runs deep, and you get the chance to identify and define what it is you stand for.
strategy
From positioning to formulating a brand strategy, we help you define and develop the appropriate tools for your sect of business. This can be anything from naming, content copy, to identity and internal planning. Spending time developing a long term strategy sets you up for the road to tactics and goal setting and will further help you spread your message to the world.
production
We can help you decide the delicate balance of print vs. online marketing efforts. Print can make a huge impact if done appropriately and with taste that is to the level of your brand and consumer. We can coordinate pre-press production to elevate and maximize your solutions.
heather spinner
founder
Heather Spinner is an NYC-based multidisciplinary designer with a passion for branding and nearly 20 years of experience under her belt. Along with a BA in Graphic Design and a minor in Photography, she holds a certificate in Brand Management from FIT. Her areas of expertise include graphic design, packaging, web design, and more. As a former art director in the NYC fashion industry, she was inspired to lead her clients even further down the path of brand identity. That led to the creation of Perseus Branding, founded at the Centre for Social Innovation in NYC, which continues to grow at a breakneck pace. Currently firing on all cylinders, she combines branding and design with deeper business intentions and social strategies. Off the clock, you might find her snowboarding, inverted on a yoga mat, or brunching with the fam. Mentally, however, she's never off the clock!